Rebecca Feferman – Giving Women a Sporting Chance

March 17, 2022

“I didn’t really internalize that I was a capital ‘W’ Woman until I started working in Sports, when I was made viscerally aware of it in myriad ways. At times, it means having my expertise questioned and opportunities ghettoized, but it also sharpens my senses and understanding of the disparity and potential for change, including how vital the Capital ‘M’ Men are to making it happen.

“For me, the goal is for women to exist equitably in all the spaces men do without the need to ‘champion’ them specifically. Until that happens, propelling the momentum for open doors, laudable representation and equal opportunities is ongoing.

“The propensity for questioning things, operating from an empathic perspective, and taking action for what is right (even if it’s hard) are ingrained Jewish values I take into my work on a daily basis.”
– Rebecca Feferman

Please join us in honoring Reboot Network member Rebecca Feferman during Women’s History Month.

Rebecca Feferman brings nearly 20 years of expertise in content, business development, and brand management. As Founder of The FefCo, Feferman offers high-level strategy and producing at the intersection of sports, entertainment, and culture for clients like Katie Nolan, Spurs Sports & Entertainment, and Texas McCombs Business School among others. Running with Beto, the first feature film Rebecca produced, won the Audience Award at SXSW 2019 and premiered on HBO in May 2019. Rebecca is on the Advisory Council for the University of Texas Center for Sports Communications & Media at the Moody College of Communications, and is also a Lecturer for the Business of Sports Media course at the school. Prior to starting her company in 2016, Rebecca spent eight years at SXSW, where she navigated multiple roles, creating and running sports-focused track SXsports, and serving as Head of Convergence Programming. Feferman’s tenure at SXSW began in 2008 as Head of Film Media Relations, where she also worked as a Programmer until 2014. Before moving to Austin, Rebecca was a publicist at ID Public Relations in Los Angeles, representing actors Julia Louis-Dreyfus, Paul Giamatti and John Krasinski, among others. Prior to joining ID, she started her career in the National Publicity department of Warner Bros. Pictures. A proud graduate of the University of Michigan, Feferman originally hails from Albuquerque, New Mexico. Find out more at