Reboot: Creativity, Culture, Imagination, and Impact
Reboot is a nonprofit incubator and cultural engine for contemporary Jewish storytelling. We blend ancient wisdom and traditions with modern culture, sparking curiosity and creating spaces where people from every background can explore Jewish life in meaningful, imaginative ways. From unforgettable rituals to powerful films, from feminist Talmud takes to the world’s most inquisitive kosher dill pickle, we are shaping the cultural conversation about Jewish life and identity. Our work travels through media, art and ideas that invite people in and expand what Jewish culture can look and feel like today. More than 14 million people participated and viewed our projects in the past year and our community has now grown to nearly 90,000 Instagram followers. Across all social platforms, we have 130,000+ followers engaging with Reboot’s creative, courageous Jewish exploration. Read more highlights from Reboot
The Woven Cord
Rachel Valfer Sills of The Qadim Ensemble has spent much of her life following a musical thread — from the Ladino songs she loved as a girl to melodies that have traveled across centuries, languages and cultures. With the release of the ensemble’s new album, Entre Las Huertas, she reflects on the Sephardic women who carried these songs forward, the cultures that shaped them along the way and why this music remains a living tradition. It’s a story about memory and longing, but also about what happens when we tend the threads we inherit and pass them on. Read more.
Who Shall Live, Who Shall Die
What if talking about death could help us live more intentionally? Rabbi Melanie Levav, Executive Director of Shomer Collective, explores how Jewish tradition invites us to reflect on mortality, especially during the High Holidays, and why those conversations matter now more than ever. The Shomer Collective uses Death Over Dinner: Jewish Edition in partnership with Reboot to help people come together to talk about life’s hardest and most meaningful questions. Read more.
The Floaters Q&A: Jackie Tohn and Rachel Israel on Humor, Heart and Camp
Reboot’s Becky Adelberg spoke with The Floaters star Jackie Tohn and writer-director Rachel Israel about their hilarious and heartfelt new comedy set at Jewish summer camp—and why stories like this matter. The film captures so much of what makes Jewish summer camp unforgettable: lifelong friendships, awkward moments, music, competition, belonging and the joy of figuring out who you are. While Jewish audiences will recognize plenty of familiar details, at its heart The Floaters is a coming-of-age story about finding your people, a theme that resonates far beyond camp. Read the Q&A or watch the full video on YouTube.
The Monster in the Closet by Arnon Z. Shorr
Drawing from his experience as a filmmaker and comics creator, Arnon Z. Shorr examines the power of Jewish storytelling, arguing that when Jewish communities don’t tell their own stories, others often fill the void with stereotypes, distortions or erasure. Reflecting on a question posed during a Comic-Con panel, “What’s the big deal about telling these Jewish stories?” Shorr explores how mainstream media has historically presented a narrow view of Jewish identity, often centering Ashkenazi experiences or stories rooted in trauma, while leaving countless other histories and perspectives untold. Through the metaphor of a child imagining monsters in a dark closet, Shorr illustrates how incomplete storytelling creates space for misunderstanding. Diverse, authentic Jewish narratives, help illuminate that darkness, revealing the richness, complexity and humanity of Jewish life, while fostering deeper understanding across cultures, he says. Read more.
Bloody Murray: Stav Idisis on Love, Friendship and Letting Go of the Timeline
Reboot spoke with Stav Idisis about her show, Bloody Murray, a light-hearted, witty take on the romantic comedy that has become a huge hit in Israel and is now streaming in America on ChaiFlicks. The series follows Murray, a cynical film lecturer in her mid-30s who teaches romantic comedies but cannot quite make romance work in her own life. When her best friend and roommate Dana falls for a man Murray accidentally hit with her car and flees, Murray slowly convinces herself that he may actually be meant for her. It is a sharp, funny, contemporary comedy about friendship, work, romance, family pressure and the gap between the lives people imagine for themselves and the lives they actually end up living. Watch the interview or read the transcript.