Reboot Studios short film Mashhad streaming exclusively on ChaiFlicks. Set in the holy Islamic city of Mashhad in 1930’s Iran, Mashhad follows Miriam, a young Jewish ghetto girl struggling to understand why her family conceal who they are. An innocent day playing with a neighborhood friend soon threatens the fragile safety of two households. Produced by Reboot Studios and inspired by writer-director Sarah Solemani’s family history in the Mashhadi Jewish community, the film offers a rare cinematic window onto a long-suppressed chapter of Iranian Jewish life. Though set in the past, the story of Mashhad resonates today as conversations about Iran and its people often overlook the complexity of the country’s history and the diverse communities who have lived there. Learn more here.

Reboot is a nonprofit incubator and cultural engine for contemporary Jewish storytelling. We blend ancient wisdom and traditions with modern culture, sparking curiosity and creating spaces where people from every background can explore Jewish life in meaningful, imaginative ways. From unforgettable rituals to powerful films, from feminist Talmud takes to the world’s most inquisitive kosher dill pickle, we are shaping the cultural conversation about Jewish life and identity. Our work travels through media, art and ideas that invite people in and expand what Jewish culture can look and feel like today. More than 14 million people participated and viewed our projects in the past year and our community has now grown to over 70,000 Instagram followers. Across all social platforms, we have 100,000+ followers engaging with Reboot’s creative, courageous Jewish exploration. Read more highlights from Reboot

Reboot Studios

The Anne Frank Gift Shop: Streaming Now on ChaiFlicks

Is there a wrong way to talk about the Holocaust? That’s the question at the heart of The Anne Frank Gift Shop, a dark Reboot Studios comedy short by writer Mickey Rapkin (Pitch Perfect) about antisemitism that packs a vital and timely message. The film, shortlisted for the best live action short category for the 96th Academy Awards, is streaming now on ChaiFlicks, the world’s leading streaming platform dedicated to Jewish content. In the film, a team of designers is tasked with rebranding the Anne Frank House gift shop. What follows is an absurd and unsettling pitch meeting where they debate strategies ranging from TikTok campaigns and true-crime podcasts to Instagram-famous cats and influencer tie-ins. Learn more here.

Reboot Network

Reboot is an arts and culture non-profit that reimagines and reinforces Jewish thought and traditions, offering an inviting mix of discovery, experience and reflection. Through Reboot Studios, our media investment and development arm, we fund and produce projects in television, film, theater, podcasts, music, publishing and beyond. We also provide a variety of educational experiences and resources connected to the arts.

Tashlique Tashlich Reboot Photo

Reboot envisions powerful creative arts and cultural experiences – drawn from the rich treasures of Judaism – transforming, inspiring and rekindling Jewish connections and meaning in our day-to-day lives.

NYTimes Seder

Stay up to date on all of Reboot’s projects and productions. We are constantly programming, so be sure to join our newsletter and follow us on social media.

Craft Table Reboot

More than 1,500 organizations have partnered with Reboot to find new pathways into Jewish ideas and rituals. We believe in the idea of providing “tools and not rules” and all of our projects are adaptable to be authentic to your community.