Underscoring that there is no singular way to “look Jewish” or “be Jewish,” Reboot Studios collaborated with Paramount Global on This is What Jewish Looks Like, a video short for Jewish American Heritage Month that celebrates the rich tapestry of Jewish identity. The visual techniques in the piece challenge stereotypes and preconceived notions of identity, especially important at a time when tensions are high among American Jews. Photographer Brian Molyneaux captured portraits of individuals who identify as Jewish, highlighting the rich diversity within the Jewish community across various dimensions such as age, gender and race. See the video short here.
Shavuot Resource Guide
Reboot has long considered Shavuot to be the Jewish calendar’s best-kept secret. Shavuot is a time for discussion, retelling, and exploration. Reboot has compiled a collection of resources to help you reimagine your Shavuot. Like everything Reboot does, this collection of content can easily complement or supplement your traditional ritual experiences to personalize how you embrace this holiday season. Learn more and download!
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Streaming Premiere on ChaiFlicks June 12
Is there a wrong way to talk about the Holocaust? That’s the question at the heart of The Anne Frank Gift Shop, a dark Reboot Studios comedy short by writer Mickey Rapkin (Pitch Perfect) about antisemitism that packs a vital and timely message. The film, shortlisted for the best live action short category for the 96th Academy Awards, will start streaming on June 12, Anne Frank’s birthday, on ChaiFlicks, the world’s leading streaming platform dedicated to Jewish content. In the film, a team of designers is tasked with rebranding the Anne Frank House gift shop. What follows is an absurd and unsettling pitch meeting where they debate strategies ranging from TikTok campaigns and true-crime podcasts to Instagram-famous cats and influencer tie-ins. Learn more here.
As a premier research and development platform in the Jewish world, Reboot touches lives by engaging a talented community of creatives to design, produce and share with the world enticing, imaginative, memorable and experiential projects and programs that are relevant for the 21st century.
Reboot envisions powerful creative arts and cultural experiences – drawn from the rich treasures of Judaism – transforming, inspiring and rekindling Jewish connections and meaning in our day-to-day lives.
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More than 1,500 organizations have partnered with Reboot to find new pathways into Jewish ideas and rituals. We believe in the idea of providing “tools and not rules” and all of our projects are adaptable to be authentic to your community.