Underscoring that there is no singular way to “look Jewish” or “be Jewish,” Reboot Studios collaborated with Paramount Global on This is What Jewish Looks Like, a new video short that celebrates the rich tapestry of Jewish identity. The visual techniques in the piece challenge stereotypes and preconceived notions of identity, especially important at a time when tensions are high among American Jews. Photographer Brian Molyneaux captured portraits of individuals who identify as Jewish, highlighting the rich diversity within the Jewish community across various dimensions such as age, gender and race. See the video short here.

Reboot Network member Alex Edelman’s Just For Us had an acclaimed Broadway run last summer in a production co-produced and funded by Reboot Studios as a part of our inaugural round of studio investments. The one-man comedy special was filmed at NYC’s Hudson Theatre during its 9-week Broadway run last summer and is now streaming on HBO and Max! The show centers on the true story of Edelman infiltrating a gathering of white nationalists in New York, and tackles issues of empathy, Jews and whiteness, and antisemitism in thoughtful and hilarious fashion. Learn more about our involvement in the New York Times Critic’s Pick here and don’t forget to download our discussion guide to deepen your engagement with the show!

Sneak Peek: The Anne Frank Gift Shop

Is there a wrong way to talk about the Holocaust? That’s the question at the heart of The Anne Frank Gift Shop, a dark comedy short by writer Mickey Rapkin about antisemitism that packs a vital and timely message. The film was shortlisted for the best live action short category for the 96th Academy Awards. When a high-end design firm presents its plans to reimagine the gift shop at The Anne Frank House, the company’s overt appeal to Generation Z sparks a debate about collective trauma, the Holocaust—and tote bags. Rapkin, whose best selling book was the basis for the Pitch Perfect film and television franchise, partnered with Reboot Studios, which funded the project as a part of its inaugural class of studio investments in 2022.  Learn more on our site.


Reboot Network

As a premier research and development platform in the Jewish world, Reboot touches lives by engaging a talented community of creatives to design, produce and share with the world enticing, imaginative, memorable and experiential projects and programs that are relevant for the 21st century.

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Reboot envisions powerful creative arts and cultural experiences – drawn from the rich treasures of Judaism – transforming, inspiring and rekindling Jewish connections and meaning in our day-to-day lives.

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More than 1,500 organizations have partnered with Reboot to find new pathways into Jewish ideas and rituals. We believe in the idea of providing “tools and not rules” and all of our projects are adaptable to be authentic to your community.