Join Reboot Studios and JTA online January 11, 7 p.m. ET, for a screening of The Anne Frank Gift Shop Film and Q&A with writer and director Mickey Rapkin with producer and Reboot Studios head Noam Dromi. Get tickets here.
Is there a wrong way to talk about the Holocaust? That’s the question at the heart of The Anne Frank Gift Shop, a dark Reboot Studios comedy short by writer Mickey Rapkin (Pitch Perfect) about antisemitism that packs a vital and timely message. The film, shortlisted for the best live action short category for the 96th Academy Awards, is now streaming on ChaiFlicks, the world’s leading streaming platform dedicated to Jewish content. In the film, a team of designers is tasked with rebranding the Anne Frank House gift shop. What follows is an absurd and unsettling pitch meeting where they debate strategies ranging from TikTok campaigns and true-crime podcasts to Instagram-famous cats and influencer tie-ins. Learn more here.
As we close out the year, we’re reflecting on the work we are so proud of at Reboot, blending ancient wisdom and traditions with contemporary culture, sparking curiosity and creating spaces where people from every background can explore Jewish life in meaningful, imaginative ways. From unforgettable rituals to powerful films, from feminist Talmud takes to the world’s most inquisitive kosher dill pickle, we are shaping the cultural conversation about Jewish life and identity. Our work travels through media, art and ideas that invite people in and expand what Jewish culture can look and feel like today. Nearly 8 million people participated and viewed our projects this year and watched our community grow to more than 50,000 Instagram followers. Across all social platforms, we have 100,000 followers now engaging with Reboot’s creative, courageous Jewish exploration. Read more highlights from this year!
Featured
Mashhad: A Hidden Chapter of Iranian Jewish History
Set in the holy Islamic city of Mashhad in 1930’s Iran, Mashhad follows Miriam, a young Jewish ghetto girl struggling to understand why her family conceal who they are. An innocent day playing with a neighborhood friend soon threatens the fragile safety of two households. Produced by Reboot Studios and inspired by writer-director Sarah Solemani’s family history in the Mashhadi Jewish community, the film offers a rare cinematic window onto a long-suppressed chapter of Iranian Jewish life. The film premiered at the 2025 HollyShorts Film Festival and Tiffany Haddish hosted a special Mashhad screening and Q&A with Solemani, October 16 at the Museum of Tolerance Los Angeles. Find out more here.
Reboot is an arts and culture non-profit that reimagines and reinforces Jewish thought and traditions, offering an inviting mix of discovery, experience and reflection. Through Reboot Studios, our media investment and development arm, we fund and produce projects in television, film, theater, podcasts, music, publishing and beyond. We also provide a variety of educational experiences and resources connected to the arts.
Reboot envisions powerful creative arts and cultural experiences – drawn from the rich treasures of Judaism – transforming, inspiring and rekindling Jewish connections and meaning in our day-to-day lives.
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More than 1,500 organizations have partnered with Reboot to find new pathways into Jewish ideas and rituals. We believe in the idea of providing “tools and not rules” and all of our projects are adaptable to be authentic to your community.