Raymond Roker

Raymond Leon Roker started a renowned music and culture magazine called URB in the early ’90s. He is the executive producer of, and appears in, the recent documentary Coachella: 20 Years in the Desert. Last year, he was recruited by Amazon Music as their first global head of editorial, after seven years as head of content for AEG festivals and global partnerships division. He lives in Los Angeles with his two hapa daughters, two cats and one wife. He is a proud Reboot OG and its first and only Bahamian, Ashkenazi, biracial Jew. That is, until Lenny Kravitz joins.