The Anne Frank Gift Shop

Is there a wrong way to talk about the Holocaust? That’s the question at the heart of The Anne Frank Gift Shop, a dark Reboot Studios comedy short by writer Mickey Rapkin (Pitch Perfect) about antisemitism that packs a vital and timely message. The film, shortlisted for the best live action short category for the 96th Academy Awards, is now streaming on ChaiFlicks, the world’s leading streaming platform dedicated to Jewish content. In the film, a team of designers is tasked with rebranding the Anne Frank House gift shop. What follows is an absurd and unsettling pitch meeting where they debate strategies ranging from TikTok campaigns and true-crime podcasts to Instagram-famous cats and influencer tie-ins. Learn more here.