Reboot In Focus: It’s All Relative

March 13, 2024

Reboot empowers storytellers to transform society through a Jewish lens and has found that some of the best stories are those of everyday people. One story can unlock another person’s story. 

That was the genesis of a unique collaboration between Reboot Network members Gillian Laub and Tiffany Woolf at the Contemporary Jewish Museum in San Francisco. 

In partnership with Gillian Laub’s “Family Matters” exhibit, Silver Screens Studios (created by Tiffany Woolf) and Reboot presented “It’s All Relative: A Family Matters Reflection and Response Space” in The Contemporary Jewish Museum during the early months of 2023. We invited attendees to record responses to two prompts inspired by “Family Matters,” to reflect on family – biological or chosen – and how our connections with loved ones influence our lives. 

In this short film about the collaboration, go behind the scenes with the project creators and producers to learn more about the layers of impact created by empowering great artists to work together.

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Gillian Laub

Photographer and Filmmaker

Gillian Laub is an artist who uses the camera to investigate how society’s biggest questions are often writ large in our most intimate relationships. Laub has spent the past two decades exploring political conflicts, complex family and community relationships, and challenging assumptions about cultural identity. Laub’s first monograph, Testimony (Aperture), began as a response to the second intifada in the Middle East. This work is comprised of portraits and testimonies from Israeli Jews, Israeli Arabs, Lebanese, and Palestinians all directly and indirectly affected by the conflict. Laub spent over a decade examining issues of racism in the American South. This work became Laub’s first feature length, directed and produced, documentary film, Southern Rites that premiered on HBO. John Legend executive produced and wrote an original score for the film. Her monograph, Southern Rites (Damiani, 2015) and traveling exhibition by the same title came out in conjunction with the film and are currently being used for an educational outreach campaign, in schools and institutions across the country (Currently being shown at George Eastman Museum). In her newest monograph Family Matters (Aperture), spanning over twenty years, Laub’s own family becomes a microcosm of a fractured America when the artist and her parents find themselves on opposing sides of some of the most contentious issues in recent US history. An exhibition of Family Matters opened at the International Center of Photography in conjunction with the publication. In her most recent project, Live2Tell, Laub photographed, filmed, and interviewed over two hundred Holocaust Survivors.

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Tiffany Woolf

PR Pro and Co-Founder of Silver Screen Studios

Tiffany Woolf has over 25 years of PR experience in arts & entertainment, film, and public interest communications, She was on the Dalai Lama’s PR team (yes, even the world’s most enlightened guru needs some promotion from time to time). In 2018, Tiffany partnered with Reboot to launch Silver Screen Studios, a digital platform of shows, featuring interviews with the legends we love from Carl Reiner, Norman Lear, Marion Ross & Larry King to everyday older role models. Tiffany loves to delight in the absurd, loves old people, a good story or joke, kind people and lobster rolls (kosher of course).

Guests speaking with Gillian Laub and Tiffany Woolf
Guests speaking with Gillian Laub and Tiffany Woolf
Guests at the It's All Relative Exhibit
Guests at the It's All Relative Exhibit
Gillian Laub and Tiffany Woolf
Gillian Laub and Tiffany Woolf
Gillian Laub, Chappaqua backyard, 2000. © Gillian Laub
Gillian Laub, Chappaqua backyard, 2000. © Gillian Laub
Gillian Laub, Grandma grabbing Grandpa's tush, 2000.
Gillian Laub, Grandma grabbing Grandpa's tush, 2000.