EXCLUSIVE: The Jewish non-profit Reboot has launched its own production company Reboot Studios, which will provide seed funding for and develop Jewish content across theater, television, film, podcasts, music and publishing.

The new banner stems from Reboot’s past successes funding projects across all media, including Saturday Night Seder, with Jason Alexander, Billy Porter, Henry Winkler, Pamela Adlon, Cynthia Erivo and more. That virtual Passover production was put on as a means of bolstering the CDC Foundation’s Coronavirus Emergency Response Fund in the early days of the pandemic, and would ultimately raise more than $3.5M. Read more in Deadline.

How Do You Market Anne Frank to Gen Z? GQ’s Sarah Seltzer talks to writer-director Mickey Rapkin about that provocative question posed in his new short film, The Anne Frank Gift Shop. “If you think Anne being portrayed on a sitcom—or simply being described as ‘having a moment’—is shocking or inappropriate, the writer and filmmaker Mickey Rapkin wants you to reexamine your reaction.” Seltzer writes in GQ.

“The jokes will not be for everybody, but even that will spark conversation,” Rapkin tells GQ. Read the full interview with Rapkin in GQ here and learn more about the film, produced with Reboot Studios, here.

Rooted in tradition but rewritten to include comedy, music, and sketches, SATURDAY NIGHT SEDER was a grassroots effort put together in just over two weeks at the start of the pandemic by a small team working remotely around the country.

In a time of confinement and uncertainty, a ragtag team of Jews and non-Jewish Passover enthusiasts felt it was more important than ever to channel creative energies and gather community to reinterpret the timeless story of liberation and renewal while raising money for those on the front lines enduring — and fighting — an actual plague.

SATURDAY NIGHT SEDER premiered to an audience of more than 1 million viewers, and has raised more than $3.5 million for the CDC Foundation COVID-19 Emergency Response Fund. It is considered one of the first great examples of pandemic fundraising programming, and is widely hailed as ushering in an era of entertainment using the medium. Learn more and watch here!